If your advertisements don't comply with the law, you could face enforcement actions or civil lawsuits. For advertisers under the FTC's jurisdiction, that could mean:
orders to cease and desist, with fines up to
$11,000 per violation should they occur.
injunctions by federal district courts. Violations
of some Commission rules also could result in civil
penalties of up to $11,000 per violation.
Violations of court orders could result in civil or
criminal contempt proceedings.
in some instances, refunds to consumers for actual damages in civil lawsuits.
I better sue your ass NOW!
