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Paysite retention breaks down into 3 categories to start with.
trial to converts
short term retention
long term retention
Trial to convert average currently in this business is an amazing 22%, but it can be as high as 60ish% if you got the skillz. Many sites do come in around 28-30% though.
Short term happens two ways. with trials and without. With trials the average is about .8-1.1 months without 2.6-3.1 months. 3.1 is a pretty solid site.
Long term retention is after the site has been open a year. Most sites are lucky to see a 6 month long term retention. Hell, I only know of a few that would even dream of coming close to that.
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I have seen sites that have a pretty good amount of good conent, nice updates, but have lots of toys like top models, rankings, etc.. That are still lucky to push 3 month retention.
Sites like atkingdom and a good handful of others, i'm sure push the 6 month mark and go over, but if you look at the sites they have that much content and update like mad.
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