|
Not sure there is an IEG any more...
Think of the exponential value of recurring like this -- say 1:10 stays for longer than the average -- every month that you have at least ten joins you're picking up some bucks that you otherwise wouldn't have with pay per join.
Personally I think you need to shift your traffic to fit the time of year -- most every site falls short in the summertime of their winter conversions so doing a pay per join all year round doesn't make sense.
The way to do it is to shift your traffic to recurring type programs in say late February, early March so that you can have a steady income (maybe it's a bit smaller per month but that's only because you're taking it in smaller increments) thru the summer and then in mid-August shift back to a majority of pay per joins.
|