Great Example of the Power of TV Advertising
2 Million Subscribers x $20 a pop each per month. $40 Mil/mo Nice!
Netflix Says Subscribers Grew 84 Percent
NEW YORK (Reuters) - Online DVD rental company Netflix Inc. said on Thursday its subscriber base jumped 84 percent in the first quarter from a year earlier, helped by a television advertising campaign.
Los Gatos, California-based Netflix, which charges subscribers $19.95 a month for its DVD rental service, said it ended the quarter with about 1,932,000 subscribers. That was up 30 percent from 1,487,000 at the end of the fourth quarter and up from 1,052,000 a year ago.
"It's a big number," said stock analyst Dennis McAlpine of McAlpine Associates. "The key thing is they started in the fourth quarter some national TV advertising ... obviously that's working for them."
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