From a designers perspective ..
The main aim is put into pictures and form what the client really wants, extracting that information can be a daunting task on first encounter, but it is a necessary process to define the scope, timeframes and definitions of any project.
If your ego is too large you can potentially ward off any clients, as you won't accept constructive criticism, and thus deny yourself and the client any means of negotiation. From a client's perspective that can be extremely off-putting and unsatisfactory, as well as giving yourself a rather over-inflated view of your net worth, and be known as a designer/company not easily given to communication.
Interaction and communication is key, if the client is not happy with the work carried out then he will inform us in no uncertain terms and it our role to find out where the communication broke down and to revisit the design and the client, to find out the issues with the design and how to improve upon them for his specific needs, without an ego.
Personally, if a client is not happy with the design then they don't pay, simple as that, I haven't done my job to their satisfaction and therefore do not expect payment for a project I have not completed.
Client expectations, gratitude and the love of designing are what drive designers to constantly strive and revist their work to help set standards and to constantly improve on them.
At the end of the day the customer is king, he will only return if he is happy with the quality of work provided and the service levels you provide.
just my
