Thread: quick Adwords question ?
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Old 03-31-2004, 03:17 PM  
polish_aristocrat
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Join Date: Jul 2002
Posts: 40,377
Quote:
Originally posted by sexyclicks
both answers above are correct

keyword = broad match
[keyword] = exact match
"keyword" = phrase match
-keyword = negative match
thanks, but could you explain further the difference between these two:

[keyword] = exact match
"keyword" = phrase match
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