Quote:
Originally posted by FunForOne
So answer me this question:
If someone has access to this mass amount of quality converting traffic, why are they selling it? Why not make it convert to sales for themselves?
I am not trying to be a smart ass, I am truely asking. Help me understand.
|
First of all, let me clear up this confusion about "quality converting traffic". There is no mystical pool of traffic that will convert every site at a rate of 100:1. The secret to converting traffic is to match up what the traffic is looking for to what you are offering . This is known as "sales".
I consider the traffic we sell as "middle quality", to use your terms. It will convert on some sites very well, and absoultely shit on others (I've seen our traffic go 80,000:0).
And, we do keep most (50%-60%) of the traffic for ourselves, be it either for a paysite, or a TGP or some other experiment that we are running.
We sell a portion of it for a number reasons;
- spread of risk, and diverisy of revenue streams
- we get paid in advance for traffic, rather than after the fact
- we sell our traffic for a little more than we can make ourselves.
To expand on that last point; I'll freely admit that I am not a good salesperson, and others do better (some MUCH better) with our traffic than we can. (I can't find the post right now, but lil2rich4u was making $265 for every $100 he spent with us).
It's just that there is so many ways to make money with traffic, we don't have time to experiment with them all.