Quote:
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Ingvar Kamprad, 13th richest man in the world from Sweden
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Once you can afford everything you become more frugal. It's not challenging buying stuff when you have the money for it.. then you really see things for what they really are.
Others want to stay low key. Want to be able to drive anywhere, walk and talk with others without coming across as "rich fucks" and just keep their own values, the values they started with themselves when they just got into business.