Quote:
Originally posted by jayeff
I don't see how anyone could find fault with your basic message, but putting that idea into practise is something else again. We - meaning those who haven't already worked with a range of designers - don't really have a clue who produces designs that sell. Price isn't a good indicator. Reputation, in an industry plagued with cult-of-personality judgements, doesn't mean much either.
Come to that, we don't even agree about the importance of design or about which design style(s) is/are most effective. And although it is often argued that a strong sales pitch is more important than a pretty design, we are armpit deep in designers and rarely mention copy writers. How much sense does it make that many designers expect customers to provide their own text, but unless the sales pitch theory is wrong, that is likely to have a negative impact on the end product and (however unfairly) reflect badly on them.
If you have good ideas, just not the time or the skills to execute them yourself, you are well served with plenty of Photoshop people around. But if - as most of us should probably admit - we need to be led by the hand from concept to completion, that's a whole other story. You could argue that it is only a designer's job to work to spec, but in that case, most of us shouldn't be going direct to designers in the first place.
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I agree with pretty much all of you said...but there are still ways of getting around the whole cult of personality aspect and that is by going with references from people you know and trust.
I speak from the perspective of a gallery maker so it's much different spending $25-$40 for a template vs $500-$2K for a tour design.
As far as the whole gallery concept goes, I usually put text into the gallery for the clients..some of them keep it some don't...some of the change it a bit ..they've had successes using both approaches.