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Alien, if it isn't a service.. what is it ?
Fletch, we all make these decisions in life in almost everything we do. We choose to shop at a certain grocery store or buy a certain beer or car and price has a lot to do with making that decision. No one wants to pay more than necessary for anything. No one says "Damn this beer is good, I'm going to give you $10 even though you were only asking $5."
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