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They key here is they aren't registering your domain for 100 years. They are doing 10 year registrations every 10 years for 10 years.
This means, assuming a cost of $6/domain...
$60 to register the domain the first 10 years.
'
$400 profit
And the $540 left over can go into an interest bearing account for 10 years
Then they pay another $60
Then $480 is in the intrest bearing account for another 10 years...
... until the original money is gone.
It's gold.
There will be spin offs of this one... lots of people undercutting NSOL. You will probably see people offering this 100 year service for around $500.
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