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You can't account for all my traffic based on one domain. There are several domains that all make up the same site. While Alexa may show a drop to the persiankitty.com domain, it shows an increase in the pk.com domain. People find they can type in pk.com and stop bothering with the whole name.
When the tpgs came along years back.. sure my traffic dropped, but my income and conversions got better. What traffic I lost to tgps wasn't buying anything.
After my first year in this industry I stopped using traffic as a gauge. Income.. bottom line.. signups..conversions.. that's what I watch.
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