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We are both sponsors and affiliates. I am a firm believer that the affiliate is responsible for the chargebacks.
The affiliate should look at the tours and see what is promised, then look in the members areas to see if the promises are delivered. He then formulates his marketing plan based on that site's unique selling proposition. The affiliate has to make sure that nobody is deceiving that surfer at any point.
And if the affiliate sends traffic he knows to be questionable, he should be willing to take the hit on bad transactions.
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