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No way would I pay the "normal" CCBill or iBill fees for any mainstream project. The only reason they get the rates they do is because they're processing for "high-risk." You can get a regular merchant account through the bank where you do your commercial banking. You might look into Netbilling as well, as they can probably cut you a decent deal for non-adult transactions as well.
There are lots of choices for mainstream, including recurring, that just don't exist in the adult world so don't limit yourself.
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