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Old 03-21-2004, 12:00 PM  
DamageX
Marketing & Strategy
 
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Quote:
Originally posted by -HF


some old articles, when it was still the Swatch car:

http://www.cnn.com/TECH/9704/19/germany.smart.car/

http://www.findarticles.com/cf_dls/m.../article.jhtml

and calling it a joint venture with MB:

http://www.rediff.com/business/2000/apr/25swatch.htm


the fact that today Smart cars are associated with MB helps their sales and isn't exactly worked against. AFAIK, MB dealers own the outlets for Smarts in most places.
I stand corrected.
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