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Well Pete, the Yellow Pages eats 3000gb of transfer per month and there is clearly making enough money being made from the traffic to make a profit.
Conclusion: the traffic is worth money.
People are paying to get listed. They wouldn't keep doing it month after month if they made no money.
Probably down to poor techniques that you didn't suceed, but here is no reason that you shouldn't be able to make a profit from it. I do... Hun does... lots of other people do.
The Yellow Pages is a money machine.
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