I personally think most hardcore (notice, I said "most" before you fly off the handle) is disrespectful to women. I shoot girls who are exploring their feminine sexual allure. I don't have to lure them with big pay (I only pay $50/hr) or pressure them with threats of any sort. Posing is what they want to do right from the start. Any money I pay them is just gravy. I doubt it would be the same were I in hard-core.
So, if the world is trending toward soft-core, so much the better as far as I'm concerned. If this requires more talented marketing and some sites fall by the wayside, well, that's what separates the men from the boys, the sheep from the goats, the wheat from the chaff.
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Producer of truly original teen/young woman-oriented adult content at
Wonders of the Unseen World