Swedguy,
That's a great process you have there. By cross referencing your marketing/layout/content strategy against success statistics you are able to base your decisions on what works. This goes a long way towards evolving to an effective marketing/design campaign.
By making a habit of fine tuning your materials, you've established a system that takes many of guesswork out of webmaster work.
Quote:
Originally posted by swedguy
One thing that works well for me is kinda what exspamr does.
Every Sunday I go through my stats and see what has worked well. Then I make a schedule of what I should do the coming Monday - Saturday. I sort the content, decide what should go where and which domain, which keywords to go for on each site and so on and have all the info in one place. The site detail file looks like this:
URL:
Sponsor:
Content:
Content Specs:
Keywords:
Title:
Description:
Notes:
It's a lot easier to do all those boring details on one day instead of a little bit every single day of the week.
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