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a business plan is nice for a static type of industry, but not for the net. technology changes too fast online, and so do laws.
what was good only a year ago no longer works today.
only real plan is to make money. if you are going to do adult its changing and you have to change or die.
that is the plan.
in the short time I have been at this I have seen Visa (chargebacks), Ash/Cr*ft wants to put everyone in jail, and Accacia and I think there will be more assholes to deal with.
how do you plan for that?
I think it is a game of do the best you can, and try to control your risks.
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