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well obviously nothing beats experience (and I've had enough), however I like to actually read about *why* people do the things they do as well - just a personal thing, also no matter what your experience you can always learn from someone else. Until recently I haven't bothered reading about it as it seemed very door to door salesmanish/sales 101, and I've done fine so far, but i've found the "psychology of persuasion"a very interesting read and now I want more. Perhaps my thread title was a little misleading.
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