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Personally, I do know and I do care about the difference between it's and its. The porn world is full of successful folks who couldn't have passed elementary school English at the public school I attended. However if I was purchasing text content, you bet your (not "you're") ass I would buy from a writer who knew the difference. It drives me crazy when affiliate prog sites are full of misspells and grammatical errors, let alone the sites themselves.
I look at it this way: some of your surfers WILL care about proper grammar and good writing. Those who don't won't know the difference either way. Those who do won't be distracted by errors if the writing is tight.
Know I am going off on somewhat of a tangent, this is about writing and not about grammar, but...I do find improper use of grammar/misspells to be very distracting, and if I was trying to jack off, it would spoil the mood.
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