It used to be "Content is King" ....I had that back on my content site in 1997. Someone recently said to me:
"Content is King but TRAFFIC is GOD" LOL.
Yeah ....prominant issue:
* SATURATION *
There is a REDICULOUSLY large amount of FREE PORN on the net....whether it's from TGP's, THEFT, CHEAP CONTENT, FILE SHARING (e.g. Kazaa etc) ....etc.
My experience a few years ago...when I was producing exclusive and non-exclusive for clients was they could get it cheaper somewhere else all the time. It's even MORE SO nowadays.....there is ABSOLUTELY NO SHORTAGE OF PEOPLE WHO CAN PICK UP CHEAP DIGITAL EQUIPMENT AND SHOOT NAKED CHICKS OUTTA THEIR HOUSE AND EMAIL A WEBSITE TO SELL IT. Everybody and their Mother is a "content provider"
...and its hard for Content Providers to find clients who will be LOYAL to threir product when there is the EXACT SAME PRODUCT being offered by someone else for less money.
That's why the industry keeps breaking down into smaller and more specific NICHES....with a "twist". Marketers have to REPACKAGE it....it's still PORN ....but its gotta have SOMETHING to differentiate it from the rest and you have to have the means to sell it.
Good thread!
- Matt
|