Quote:
Originally posted by "The Dog"
A "really good shooter" usually has the content sold faster then they can shoot it, and paid for in advance.
Our Los Angeles operation nets between $7,000 and $12,000 a month, 80% of which is custom ordered reality content, and not all of it is ordered for the internet.
Our rule of thumb is this:
If no one asks us for it, we don't shoot it.
And if they do ask us for it, we send them an honest cost breakdown, shoot exactly what they ask for, edit and deliver on time to the best of our ability. This builds trust, and repeat customers.
|
I agree with this... In any business you are taking a big risk if you are producing a product that you aren't sure if anyone will want. Just look at the automotive industry.
There is also a lot to be said for being professional, building customer relations, and developing a style or reputation. Why try and compete with every guy that has a camera, do something unique! That is why reality stuff is selling right now, but I think it is about at peak, or close to it.
Business is cyclic, and that is just the way it goes... Plan ahead or die..