Quote:
Originally posted by latinasojourn
exactly correct.
i have been saying the same thing for a while now.
80% of content producers produce cookie cutter content with no imagination.
and surfers are bored with it.
and because surfers are bored with it they do not respond to it by buying memberships to see it.
and when that happens content providers cannot sell their content.
these days modern digital equipment is pretty good.
you could probably train a chimpanzee to hold one of these modern consumer digicams and make passable quality content, auto focus, auto exposure, etc. any fool can be a content "producer".
for my surfers to actually buy a membership i have to shoot the stuff myself. big hassle for me. but at least i'll get it right because i understand what MY surfers want.
the really good shooters sell their own stuff on their own websites.
they don't sell content.
and the mediocre shooters become content "producers".
there are a few exceptions, (wanton, etc.) but that's basically the way i see it.
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A "really good shooter" usually has the content sold faster then they can shoot it, and paid for in advance.
Our Los Angeles operation nets between $7,000 and $12,000 a month, 80% of which is custom ordered reality content, and not all of it is ordered for the internet.
Our rule of thumb is this:
If no one asks us for it, we don't shoot it.
And if they do ask us for it, we send them an honest cost breakdown, shoot exactly what they ask for, edit and deliver on time to the best of our ability. This builds trust, and repeat customers.