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Of course quality and custom content will always convert better, But without traffic/mass traffic it's useless.
Reminds me of the early days in this industry when all you had to do was put up a banner farm and watch the money roll in. Sure the conversions were far off but the fact is people clicked the banners and joined the sites. Remember the old sex.com? It was a banner farm strictly, with all that TRAFFIC it still brought MASSIVE amounts of sales. My former partner and I advertised on sex.com years ago. We paid $40,000 for banner spot that was half way down the page, and you know what it brought in close to 15 joins a day!
Traffic is king period. Everything else ie custom content etc is an ADDED bonus.
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