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Its numbers...
There is nothing of Zero interest to people by the masses.
People will always buy somthing ultimatly no matter what ya selling even if it is nothing.
I see the logic in traffic.
The success in what ever ya selling will ultimatly be demonstrated by 2 factors.
The Interest in Subject and Price is what your setting yourselves against.
1000 people might see Banner A.
Only 50 might click it.
Only 6 might agree to the price.
1000 people might see Banner B.
Only 600 might click it.
Only 18 might agree to the price.
Topic of interest I think holds alot of weight.
Sorry had to edit.
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