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Old 03-12-2004, 02:26 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
What is King, Traffic or Content?

I think both are important, followed by a good design/theme. But as this market matures I feel content will become more and more important.

Recently someone here said that if you put up the greatest content and had no traffic it would fail. But with good traffic you can make money even with old Zmasters content you would still make money. Which is right but not a fair comparison. If you had the greatest traffic ever and a site with no content that also would fail.

What is true is that if you put up a great site and worked on the content and the theme, the search engines would find you some traffic and some would sign up. But if you had no content and every surfer in the world hitting your site you would make $0.

The porn surfer logs on to look at content, he is driven/directed by content. He is converted by content and he is retained by content. Now with Visa's new charge back rules give him crap and you could be in trouble, give him nothing and you are.

As for generating traffic, well that would be a very precious skill. most people merely redirect it. The guy has already logged onto the net for porn all most do is steer him. The Hilton tapes created porn surfers, but that happens rarely.

How easy is it to buy a top spot on madthumbs, pinkworld, thehun, etc? My webmasters learnt in a few days at university how to improve search engine placement. Then your income level is down to how good your content is.

Creating or selecting good content is not so easy.
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