The content biz has changed dramatically several times since I started in 98.
Used to be, shoot any cutie, any scene, anywhere, pics only was fine and you have tons of sales
Three years ago we noticed sales dropping and video entering the picture more and more.
For about a year pics along with video kicked ass if the video had a little acting and story line to it. Then sales started dropping again.
We saw reality jump into the game and jumped in quick. Much harder to shoot, edit, etc. Imagine doing 45 minute 'show' once a week, then do that for a few customers...whew
Now we just shoot custom for niche players like
TushyCash and 5 others that have loyal customers that keep coming back because they like the quality of the story line, action and videos.
We also shoot 'reality' for numerous customers and the same thing is true...people that join, become members...stay because they want to see the next episode...so it better be damn good.!!
Our next level is partner deals with major programs...some are reality based and some are very niche oriented...we share the costs and the profits. We've also cut dvd distribution deals for our hardcore products to the retail market.
For producers to compete and keep making $$$, they need to watch market trends, know the players and make sure they know you, and produce content that pushes the limit on quality...This means story line, talent, editing, sets, locations, and much more.
Our sales every year keep going up because we work every avenue that is the current trend, and always look to the next level of the industry.