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Old 03-09-2004, 06:59 PM  
Rick Latona
The Best Ideas Start Here
 
Join Date: Dec 2002
Location: Atlanta
Posts: 6,037
Quote:
Originally posted by Kingfish



A crappy cookie cutter site with non exclusive content and a $49.95 re-bill will out convert a high quality reality site with exclusive content that offers a $1 3 day trial and $24.95 re-bill. Right or wrong and despite what most people will tell you people like to be sold. They like to think they are getting something for nothing. Where some programs have made a mistake with the free trials is sticking with the cookie cutter sites, non exclusive content and the $49.95 re-bill. You have give them a reason to stay once you get them in the door. The free trial model has seemed to work great for Netflix.
That's a close minded perspective that is costing you money. At our company we don't wait for the banners to do the selling. We sell the product.

Go to http://www.consumptionjunction.com/c...1&Page=1&fav=0

That isn't the greatest example just one we threw up today for a customer. We aren't selling the price we are selling the content.
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Rick Latona
http://latonas.com

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