Quote:
Originally posted by Rick Latona
A free trial will only ALWAYS convert better than a 4.99 trial if the same site offers both as an option.
You cannot say that site A for free will ALWAYS convert better than site B for 4.99.
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A crappy cookie cutter site with non exclusive content and a $49.95 re-bill will out convert a high quality reality site with exclusive content that offers a $1 3 day trial and $24.95 re-bill. Right or wrong and despite what most people will tell you people like to be sold. They like to think they are getting something for nothing. Where some programs have made a mistake with the free trials is sticking with the cookie cutter sites, non exclusive content and the $49.95 re-bill. You have give them a reason to stay once you get them in the door. The free trial model has seemed to work great for Netflix.