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AP as in Amateur Pie (so there's no confusion). I'm sure it's your worst converting site because people are the most likely to enter. After all, the warning page doesn't splash a $1.95 signup rate all over the place like iteens does.
It's a second page count. Most people want FREE, so most won't click further when the 1st page says PAY.
Actually Lens, when I said the site doesn't convert well I meant overall sales are down compared to some of our other sites. Should be fixed soon, tho.
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