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Nice. You broke it down real well. The own versus renting was very powerful but add in that you constantly need to feed the webmasters content to push you and it is a very compelling argument to buy the stuff.
What about upselling in the members area? That can also look like shit. I hate that when the surfer thinks they are still in the members area but they are now in an upsell. Makes for nice money but it has to hurt retention.
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