Quote:
Originally posted by Trafficbrokercom
Rick,
great post.
some points for discussion:
- I blame the whole development of the industry on leased feeds.
- Most of the paysite owners and webmaster programs think that their prospective customers are idiots
- But: Exclusive content doesn't necessarily result in better conversions and higher retentions
I still have a hangover so I can not go into detail right now ;)
Mike
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At no point in my article do I mention exclusive content. Personally, we have a mix. We shoot some exclusive stuff but I also buy a lot of content and just chop it up and put it into the member's area so it looks exclusive. The point is for the member to be able to quickly navigate around the site and find what they want and watch it the way they want. I hate a page with a bunch of links to feeds that open in different windows with different navigational structures and playback formats. It's sloppy.
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Rick Latona
http://latonas.com
Latona's - We Sell Money Making Web Properties
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