Put it this way. I can get about as much traffic to an AVS site as I can to a free site. Now, the free site gives it away. The Avs site makes people pay for it... see what I'm getting at?
They were talking about this last night on PLR Radio... I was just listening and lurking on IRC. Some good tips there - shame you missed it! Check out
http://www.avsalert.com/