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Average CPM on big NETWORKS is around $2-$10 CPM. One of my sites is at around $6 CPM now.
Big SITES have average CPMs ranging from anywhere $5-$50 I would say.
The reason for this is simple:
1) Mainstream places have many different sections, so each one's price is highly dependant on the amount of money you can make.
2) The big companies, stuff like Banks, CC Cos, Insurance/Investment Cos and the like, they make a _LOT_ per lead, so paying $30 CPM is easy.
3) A lot of big CPM deals are for _BRANDING_ purposes only. Even though they could buy branding on NETWORKS too, they have NO control over the sites its displayed on. And, sad but very true, Oldschool Bussiness People still think Oldschool ;). The people buying need to be able to go to a URL and just SHOW them "look, here is our banner.". And they do not want their boss to surf around and suddenly see the banner on some weird freeware software site.
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"Think about it a little more and you'll agree with me, because you're smart and I'm right."
- Charlie Munger
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