I do NOT claim to be a google master at all.
There are some obvious events that help explain what's going on I think. That is google has added 1 billion pages to their index. They are known to operate on thousands of small Linux boxes.
To index and rank that many pages takes some serious infrastructure! I have some sites and optimize to specific keywords. I am also a user of the SE. So I've been watching google results daily for a long while. I?ve owned a keyword or two, only to see it drop off the ranking. Anything over 100 for sure doesn?t count to me. Actually off the first couple pages and result drop way off.
Another interesting point worth mention is that, I changed the title of one of my sites a month ago. Some keywords show the new title. The cash words didn?t catch up and stick to the new title and description until a couple of days ago. Fortunately for me, I?m not seeing the big swings in placement on the cash words that were occurring two weeks ago. On the non-cash words, I still see major movement daily. By cash words I mean those that generate 100K searches a day+.
Speculation on my part is that google bit off a lot to chew and the infrastructure can index only so fast. They may be experimenting with different algos. Ideas that come to mind include different results for a search depending on where you are. Search for pussy in the US and find pussyluvers.com. Search in France and find the city Pussy in addition to other sites.
What about different results on time of day. During school hour?s local time, you search on pussy and find cat sites. Search at 9:00 pm and find pussyluvers.com. Maybe even pussy.org.. I don?t think google has reached this level of sophistication yet, but maybe they are thinking about it this and another things. So trying different alogos to see what happens.
Maybe the concept of the dance has given way to a constant indexing of all sites ? naw. One thing is clear and that is they are more secretive and trying to find ways to beat the black hats. It is clear that black hat still works however. There are just a couple of examples where I?ve seen a major player drop to PR0 with no back links ? a google drop or ban.
Google has many key servers that I?ve watched, trying to see if they provided clues to a method. In other words a forecast of what is to come. They closed those down to public access, but ya can still get to them by IP. Well at least a few days ago.
If you look at results, the obvious things that count big time are amount of content and links to your site. Still there are exceptions that boggle my mind anyway. Like a do nothing site with no PR power and no back links showing hitting the top ten on a cash word. These only seem to stick for a few days. I look at it as google shaking the bugs out of the new algo.
Enough rambling.
|