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To get more mileage out of a popup, I do this:
If someone clicks a link in the (small) exit console, a new large normal window opens with the site linked.
Then, as the surfer is checking out that site, I load a new image (and links) in the already existing popup, so the surfer (when he closes the large window) gets to see a new advert in the same small popup window.
You can (of course) keep loading new ads infinitely, but the thing is that teh surfer won't see it unless he actually clicks in the first popup.
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