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SJ,
Here's my opinion on banners:
I like bright colors, it's harder to ignore bright pink!
Hardcore banners do alot better for me, especially since most my content is soft.
Don't use too many banners. putting 2 or 3 lines of banners seems like it just makes it easier to ignore all of them.
Always use some text with the banner. One line is enough if it's good.
I watched a documentary once on the history of advertising, very informative. It said getting the viewer to pay attention is half the battle.
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