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Dom is 100% right. Screw the millions of dollars of research and crackpot psychology (if anything this would only apply to a site at the end of the chain like a paysite) - if you want your sites or galleries to convert twofold better, use the exact same color scheme as the sponsor you're promoting. And along the same lines, I guarantee your conversions will go up if you use the logo of the site you're promoting instead of a generic banner. Continuity DOES matter - what's the point of having your site or gallery stand out if all your click through traffic is going to be wasted because the site you're sending it too bears little to no resemblance to the site they came from? You don't want the surfer to pull back in the middle of his stroking rhythm, do you? Because we all know, if he does this, he'll just go looking for some more free stuff to get himself back on track.
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