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I start with "I own a software company" (my background is in programming) Then they usually ask: "What kind of software" then I vary it. Depending on the person. Usually I pull out as many 4 syllable words as possible and confuse them so badly with my abstract programming terminology that they feel dumb and are sorry they asked.
When we moved into our new office 2 years ago they local news paper did a half page article on our company. It was hilarious to read the article. I confused the writer so much.
-Tony
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