Overture had mentioned in the past that with their AlltheWeb and Altavista buyouts that they would be merging alot of their advertising, but never did I expect this.
Their new Site Match service is a combination PayPerClick/PayPerInclusion service that goes directly into Yahoo's search results as shown:
For a $49.00 review fee per url (no guarantee of inclusion), and a pay per click fee in the area of 15-30c/click you can get featured into the main search engine listings of Yahoo/Altavista/AllTheWeb where position is determined by relevance.
Full details:
http://www.content.overture.com/d/USm/ays/sm.jhtml
This just seems to be an overkill, charging a listing fee and a per click fee in the area of 15-30c. Basically, an identical stab at Looksmart's business model and even similiar pricing.
WG