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I wrote to SwapBucks once and they responded. The thing looks like this:
1. On the one end must be paysite owners with some kind of partnership program, who provide short sampe videoclips for distribution.
1. On the other end are some people who wish to turn their home computers into peer-to-peer nodes and make money redistributing those videoclips.
And indeed SwapBucks I suppose takes some %% of it as a middle party.
As for the technical details - I'm not sure how they organize all this, they did not tell me, not that I asked much, honestly. But this is not much relevant, actually.
I did some research and found out that actually it's possible to spam p2p networks without any affiliates, just some servers and proper software required... So I do not see any good for me as paysite owner, and I do not see why there are such difficulties with affiliates required. Instead of writting the software that provides all the functionality they have (or claim to have) now, they could just develop less complicated software that would be using cheap dedicated servers for redistribution...
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