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I tell you what Lars if you want to do it right then create a pay per impression and click sig program but have it multi level. Put people with reps or a lot of posts or people who post relevant info and don't post whore into a higher payout for cpm's and clicks and create a bottom rung for general webmasters so that they can't whore it out too much. Then you'll be able to brand the way you want and not have it fuck the flow up.
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