Unless you can honestly compete with the really big boys. I don't see it panning out very well right of the bat. Advertising sites in paper, radio, etc. can be tricky. It's becoming more popular all the time tho. The cost factor is what would worry me. My advice would be to start out with free papers (ex. LA WEEKLY here in LA) and then step up to lesser known sex mags and then if you are seeing serious return numbers....go to the big boys. This is not my area of expertise tho, I may be totally wrong, but common sense says test, test, test, get it working as well as you can, get the stats, etc. prior to plunking down $20,000 or whatever.
