This last month a lot of people were complaining about how sig view based posts were hurting this board.
In light of the amount of drama that took place this month, it's easily understandable for people to be upset about quality vs. quantity.
But the fact of the matter is, the buying and selling of sigs really has nothing to do with who actually posts but more with brand prescence.
"But no", you say, "If a member has a program in his sig and his name is well known, then people will be more likely to sign up with that program".
Sounds ideal, but I am willing to bet this is not the case. Why? Because everyone
knows said person's sig has been sold. Thus negating the "backing" theory.
So, if you want to bid for big names, cool, that's your perogative. But if you want to maximize your brand prescence, I would suggest grabbing up as many small deals as possible to spread out the amount of attention you would be getting.
Did ARS buy one sig for a crazy amount of money? No. They simply interconnected a whole bunch of smaller deals to get their names out there.
How many ARS threads have there been since?
Now, I don't presume to know everything about everything, these are just my thoughts on the matter.
