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Im not a fan of bells and whistles, that of course is just a personal opinion. I have no hard data either way if members care which way it goes in regards to those.
I would say do the following no matter the route.
Provide the absolute best value for the dollar to your members. They will gladly pay more if the quality and value is present.
Worry more about keeping customers over aquiring new ones. Customer service should be a top priority.
Offer as many options as possible with the content you do have. A huge image size next to the reduced image size, 2-3 movie types, clips as well as the full length video ect.
Listen to your members requests. If they feel they have an impact with the site they will stick around.
Be very picky over quality. It is your money your spending and it will be your site associated with it, demand what you want when you buy.
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