True story:
3D Studio Max came out several years ago. It's now a top notch 3D Graphics Program. It's used extensively at
Blur Studio. It ranks up there with SoftImage, and Maya.
When it came out you really didn't see adverts for it in regular computer mags, because it's super expensive. Currently selling for more than $3,500. Only pro studios had it. Soon after it came out a crack went out online. Hacks all over that new what Max was, were cracking it. In time everyone had Max.
Someone, (I think at blur) decided to find out how everyone got the crack for Max so quickly, and easily. With only a little investigation, he discovered that the crack originated from the creators of MAX.
The creators of Max (Kinetix) later confirmed this. Their logic is perfect. They said that if someone learns max, and then they get hired at a studio where 3D graphics is new, and they have a cracked version of MAX, that the studio would most likely buy full blown versions of it for their studio. The hack who cracked it, and learned it would then teach all the new people, and MAX will have made a few sales.
That's how MAX got into
blur.