Janet Jackson's boob flash at the Super Bowl may have cost her £10m.
The singer was due to play the role of US star Lena Horne in a biopic.
But, according to reports, Jackson was fired by ABC bosses following the stunt.
The Daily Star claims that Jackson was sacked at the insistence of Horne.
The star had also planned to record a tribute album to Horne, but that has also been pulled.
A music industry source said: "We reckon she's about £10m down so far. Janet idolises Lena and playing her was her dream role.
"Baring her boob may have made headlines worldwide, but it's looking like a case of short-term gain - long-term pain."