|
It all depends on what this bad press is about and how it has come about. Look at CCBill and iBill. When iBill has old customers talk bad about them, there goes a couple more customers from iBill to CCBill. When CCBill has bad press, affiliates jump ship.
As far as people just ranting and raving on the boards to gain attention. For some it works for others it doesn't. Depends on how they do it. I don't take anybody serious on GFY, but I'm not going to do business with someone that is acting like a idiot. Too much competition on most products to where I can find someone that treats me like a customer should be treated.
Personally I think people acting up on the boards to gain a bad image don't know how to truely market their product. These people are losing customers that they could of gained from good marketing. If they new how to truely market their product they could get more customers with a good image instead of the bad one.
Howard Stern is good at marketing cause he is providing entertainment to regular people. When a business is trying to attract other businesses, that entertainment doesn't go so well. A company isn't looking at another company for it's entertainment value, but what it can provide and how honest they are.
|