shit, my first was a company who's name escapes me but I advertised thier sites "honey next door" "my sweet teens" and later "sir sexalot"
They let us use text links and I thought I was raking in the dough! The only restriction was that the site name had to be part of the text link.
I remember calling them up and speaking to some 60 yr old woman asking her if "help sir sexalot storm the hairy castle" was ok for a text link.

it was great fun back then.
Does anyone remember the Pink Bits banner "look, there's a dick in her ass!" talk about a click maker. Oh, I also used Serge.